Turn enterprise signals into RevOps-ready actions.
Kinetik unifies messy B2B signals, turns them into explainable intelligence, and routes work through governed workflows — so revenue teams act at the right time, for the right accounts, with measurable impact.
Trusted by revenue teams at leading B2B companies
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How it works
A three-layer system built for RevOps reality
Signals are only valuable when they're reliable, explainable, and operationalized inside the tools your teams already use.
Signal Layer
Capture and normalize signals across your entire GTM stack — with provenance, dedupe, and time decay.
- CRM + activity signals
- Web + content engagement
- Email + calendar engagement
- Product usage events
- Firmographics + enrichment
Intelligence Layer
Transform signals into explainable scoring, buying group visibility, and next-best actions.
- Transparent scoring
- Buying group inference
- False-positive controls
- Reason codes + audit trail
- Measurement-ready outputs
Action Layer
Route, alert, and orchestrate workflows across your stack — with SLAs and governance.
- Routing and assignment
- Alerting (Slack/email)
- Playbooks & orchestration
- SLA enforcement
- Workflow analytics
Use cases
Workflows that teams can run, measure, and defend
Kinetik is built for the realities of enterprise operations: exceptions, governance, cross-system signals, and audit-ready measurement.
Pipeline quality
Detect stage risk early by comparing signals to expected activity — not just CRM fields.
- Stage-activity mismatch alerts
- Quality scoring with reason codes
- Ops-approved definitions
Account prioritization
Identify which accounts are changing now — and why — with transparent scoring.
- Multi-signal scoring
- Time decay + dedupe
- Buying-group aware rollups
Routing and SLAs
Turn signals into assignments and alerts with governance built-in.
- Rule-based routing + exceptions
- SLA timers and escalation
- Audit trail for changes
Buying committee visibility
Understand who is active in the deal and what changed across stakeholders.
- Stakeholder detection
- Role & influence hints
- Engagement timelines
Territory planning
Use real signal coverage to validate territory decisions and focus.
- Signal density by segment
- Coverage gaps surfaced
- Rep capacity alignment
Governance & audit
Operator controls that make signals safe to act on — and easy to explain.
- Reason codes everywhere
- Rule versioning
- Exception review queues
Proof
Measure what changed — not just what happened
Kinetik is designed to make signal-driven workflows measurable and defensible. These examples show the kinds of outcomes teams track.
Integrations
Fits your stack — without forcing a rebuild
Kinetik is designed to ingest signals where they live, and push actions back into the tools your teams already operate in.
Salesforce
CRM
HubSpot
CRM / MAP
Marketo
MAP
Snowflake
Data Warehouse
BigQuery
Data Warehouse
Slack
Messaging
Teams
Messaging
Clearbit
Enrichment
Segment
CDP
Resources
Operator-first frameworks and playbooks
Short, practical resources you can hand to RevOps, Sales Ops, and Marketing Ops.
Signals → Actions: the RevOps loop that actually scales
A practical framework for turning noisy enterprise signals into governed workflows with measurable lift.
RevOps Playbook: Signal-based routing governance
A step-by-step approach to routing that enterprise teams can measure, audit, and iterate on safely.
Reducing false positives in signal intelligence
How to keep intent and engagement signals useful with verification, decay, and operator-controlled thresholds.
See Kinetik on your data in 14 days
Pick one workflow (routing, SLA enforcement, or prioritization). We’ll instrument signals, define governance, and validate measurable lift — with full transparency.
FAQ
Built for operators who need clarity
Enterprise teams care about provenance, governance, and measurement. These are the questions we design around.