Practical playbooks.For operators who ship.
Short, practical resources for RevOps, Sales Ops, and Marketing Ops teams implementing signal intelligence workflows.
Guides
Step-by-step playbooks for implementing signal intelligence workflows.
RevOps Playbook: Signal-based routing governance
A step-by-step approach to routing that enterprise teams can measure, audit, and iterate on safely.
Buying committee signals: mapping stakeholders without guesswork
How to identify meaningful stakeholder changes across email, CRM activity, and web engagement — and operationalize them.
Blog
Operator-first thinking on signals, governance, and RevOps workflows.
Signals → Actions: the RevOps loop that actually scales
A practical framework for turning noisy enterprise signals into governed workflows with measurable lift.
Reducing false positives in signal intelligence
How to keep intent and engagement signals useful with verification, decay, and operator-controlled thresholds.
Routing rules: what to audit every quarter
A checklist for RevOps teams to keep routing definitions clean, explainable, and aligned to outcomes.
Benchmarks
Templates and measurement frameworks for tracking workflow outcomes.
Benchmark template: signal-to-meeting conversion
A simple measurement template to quantify whether signal-driven workflows increase meetings and pipeline progression.
Need a custom playbook?
We work with teams to build signal intelligence workflows tailored to their stack and use cases.