Activate buying groups.Measure pipeline impact.
Enterprise marketing teams need to reach the full buying committee and prove impact on pipeline. Kinetik provides buying-group intelligence and transparent attribution — so you can optimize programs that actually work.
For Marketing Teams
Beyond lead scoring to buying-group intelligence
MQLs don't capture how enterprise deals actually work. Kinetik surfaces buying-group signals that marketing can act on.
Buying group activation
Reach the full buying committee, not just the known contact. Surface new stakeholders and tailor engagement by role.
- Stakeholder detection from engagement signals
- Role-based persona mapping
- Buying group coverage scoring
Account-based signals
Identify which accounts are surging and route them to the right programs with transparent scoring.
- Multi-channel engagement rollups
- Intent signal integration
- Account-level scoring with reason codes
Campaign attribution
Connect marketing activity to pipeline impact with provenance — not just first-touch or last-touch assumptions.
- Full journey visibility
- Signal-based attribution
- Outcome measurement at the workflow level
Personalization at scale
Use signal intelligence to personalize outreach based on actual engagement patterns and buying stage.
- Engagement-based segmentation
- Stage-appropriate messaging triggers
- Continuous refinement from outcomes
Use cases
Measure what matters for pipeline
Track outcomes that connect to revenue, not vanity metrics.
MQL to pipeline conversion
Track which signal combinations lead to quality pipeline, not just lead volume.
Buying group engagement
Measure coverage across the buying committee and surface accounts with expanding engagement.
Campaign influence
Understand which programs influence deals with transparent signal-based attribution.
Attribution you can actually defend
Black-box attribution models undermine marketing credibility. Kinetik provides signal-level provenance, so you can show exactly which touchpoints influenced deals — and prove it.
Full journey visibility
See every signal that touched an account before it became pipeline.
Signal provenance
Know where each data point came from and when.
Reason codes
Explain why a signal mattered to the outcome.
Placeholder visualization — shows signal-weighted attribution
See buying-group intelligence in action
Pick one use case — buying group coverage, campaign attribution, or MQL-to-pipeline tracking. We'll show you how it works.