Signals, made operational.
Kinetik is a three-layer system that helps enterprise teams move from noisy inputs to explainable intelligence to governed action — all with measurement built in.
Signal layer
Capture and normalize signals across systems with provenance and quality controls.
- Supported signals: CRM activity, web engagement, email/calendar, product usage, enrichment
- Normalization & dedupe (remove duplicates, unify identities)
- Time decay so “stale” intent doesn’t distort scoring
- Verification rules to reduce false positives
- Data provenance attached to every output
Intelligence layer
Produce transparent scoring, buying group views, and recommendations you can explain.
- Operator-defined scoring thresholds
- Buying group inference (who is active, what changed)
- Reason codes for prioritization decisions
- Explainability: show the signal mix behind each score
- Measurement-ready outputs for reporting
Action layer
Route and orchestrate work through workflows that match enterprise governance.
- Routing + assignment with exceptions
- Alerts to Slack/email with context
- Playbooks and SLA timers
- Workflow analytics and drift detection
- Change control for rules and definitions
Operator controls
Governance that makes signals safe to act on
Enterprise GTM systems require control. Kinetik is designed for teams that need consistent definitions, visibility into changes, and an audit trail.
Rules & thresholds
Configure scoring, routing, and verification rules with RevOps ownership.
Audit trail
Track why a decision happened and what changed over time.
Measurement
Validate that workflows change outcomes — not just activity.
Provenance
Know where every signal came from
Signal intelligence must be traceable. Kinetik is designed to preserve source context so teams can trust (and verify) what’s driving action.
Data provenance built-in
Every recommendation can include: the source system, timestamp, identity mapping, and the verification rules applied. This supports compliance reviews and reduces “black box” objections during evaluation.
- Source attribution (system + object)
- Identity resolution notes (how entities were matched)
- Dedupe + decay policy applied
- Reason codes for scores and routes
- Change log for operational definitions
See Kinetik on your data
We'll map your existing signals, define operator controls, and stand up a measurable workflow — without disrupting your stack.